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MEET CHRIS

Husband. Father. Leader. Brother in Christ.

From corporate sales to submitting to God’s will — my journey is one of faith, discipline, and learning to truly lead my family. I’m here to lead men back to their God-given authority — starting with the family.

Meet Chris

Husband. Father. Leader. Brother in Christ.

From corporate sales to submitting to God’s will — my journey is one of faith, discipline, and learning to truly lead my family.

I’m here to lead men back to their God-given authority — starting with the family.

My Worst Fear Came True

Chris Zuiker

My Worst Fear Came True

In October of 2014, I was fired.

Twelve years at that job, and my eleventh child on the way. My career had been my identity. We moved our family of twelve back into our 1,200 sq ft cabin — four girls in one room, six boys in the other.

My wife was asking me to take her on dates, but at the end of the day I was exhausted. My children were on autopilot — I was doing the actions, but I wasn’t present.

My spiritual life was vocal prayer and Mass on Sundays.

Everything else was business.

Chris Zuiker

I Submitted To God’s Will

Chris Zuiker

I Submitted To God’s Will

Chris Zuiker

I realized I needed to change — my patterns had stopped producing the results I was hunting.

So I prayed to do God’s will and to find the path forward.

I spent the next year searching for a framework. Every Catholic challenge I found focused only on the spiritual life. But I knew:

  • I still had to provide for my family
  • My children needed me to lead them
  • My wife needed me present

The path became clear: a man has to grow in all four areas of his life, every day.

Body, Being, Balance, Business.

40 STRONG Was Born

What I discovered wasn’t another motivational speech; it was a framework to take action.

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Core 4

Body, Being, Balance, Business

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The Stack

Collision to truth

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The Code

Stop lying and tell the truth

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The Fact Map

Direction, clarity, purpose

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Core 4

Body, Being, Balance, Business

icons8-strength-250 png

The Stack

Collision to truth

icons8-power-250 (1) png

The Code

Stop lying and tell the truth

icons8-eye-250 png

The Fact Map

Direction, clarity, purpose
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I took what I learned from Wake Up Warrior, refined it through a Catholic lens, and committed to living it daily.

What Changed

  • Meditation changed my life — a constant focus on growing in virtue, and I became present for my family and my business
  • Date nights changed my marriage — for the first four weeks I just listened, and most of it was about where I needed to step up and lead our children
  • My business took off — I pivoted to a completely different industry and built my own company
  • I weaponized my body
Chris with his son
Chris with his wife

Why I Built 40 Strong

"Inspired by the Forty Martyrs of Sebaste—men of discipline, conviction, and unwavering faith—this brand stands for those who choose purpose over popularity, truth over comfort, and brotherhood over silence. We are not defined by age, but by allegiance to something greater."

Chris in a 40 Strong shirt
Chris in a 40 Strong shirt

I Looked Around… And Saw Men Without A Blueprint

Men with no idea how to handle the chaos of raising children. Men who were never given a blueprint. Men stuck in sedation who want to rise — but don’t know how.

I built 40 Strong to give them the tools, the training, and the tribe to:

  • Destroy sedation
  • Lead your family with clarity, virtue, and power
  • Take back the crown

Start Your 40 Strong Journey & Rise To Your Full Potential:

Why “40”?

The Forty Martyrs Of Sebaste

Icon of the Forty Martyrs of Sebaste on the frozen lake, with Christ above holding their crowns
Icon of the Forty Martyrs of Sebaste

Around AD 320, forty soldiers of Rome’s Thunderbolt Legion, stationed at Sebaste in present-day Turkey, refused to renounce Christ. Their punishment: to stand naked overnight on a frozen lake. Warm baths were set on the shore for any man willing to deny his faith.

They stood together through the night, praying that all forty would be crowned. One broke and ran for the warmth — and died. A guard on the shore saw what they were made of, declared himself a Christian, and stepped onto the ice to take his place. By morning, there were forty again.

They refused to renounce Christ — and died martyrs.

That’s what 40 Strong is: men who hold the line for their faith, their wives and their children — and who don’t let a brother stand on the ice alone.

My Legacy

My Family: The Living Testament To My 40 Strong Journey

My life isn't just about theories or strategies. It's about a legacy built through the trenches of raising thirteen children – nine sons, four daughters.

From my 27-year-old trailblazer to my spirited 7-year-old, I've lived the chaos, the challenges, and the profound joys of fatherhood.

And now, I'm a grandfather of three, witnessing the cycle of legacy continue.

Everything I teach, I’ve lived first — in my own family.

Every principle, every strategy, every tool I teach – I've tested, refined, and proven within my own family.

This movement isn't just about transforming you. It's about transforming generations. It's about building a legacy of strength, faith, and unwavering leadership that echoes through your children and their children.

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